FRESHME - Making Beauty Easier! WHY DO WE NEED EYE MASK? The skin around the eye area is extremely fragile and, if neglected, can become dry, puffy, and congested, and age your face beyond your years. An eye mask will provide an instant boost of deep hydration, and have a cooling and anti-inflammatory effect. But if you're already investing in a good eye cream, do you really need an eye mask as well? Yes, an eye cream is a continuous everyday maintenance product to protect and support skin throughout the day. Whereas an eye mask is like a booster - it delivers a concentrated surge of hydration instantly.